SPRITE TRUTH HUNTERS
An unscripted comedy-docu series funded by Coca-Cola, Sprite Truth Hunters are a gang of investigators who set out to uncover brutal, honest and unspoken truths about Generation Y, one awkward experiment at a time.
With the backing of Sprite - the drink that satisfies your "thirst for truth" - the Truth Hunters put their bodies on the line in a series of videos that garnered 5.5 million views and over 50,000 user interactions during the course of the campaign.
Can you get into any club if you dress like a DJ?
Are gay bars really the best place to meet girls?
And what do you have to do in a yum cha restaurant to get kicked out?
The Truth Hunters are on it.
Commissioned by Naked Communications for The Coca-Cola Co
Featured on the front page of FunnyOrDie and College Humour
Credits
Directors
Writers
Producer
Camera
Editor
Presenters
Specs
Web links
Craig Melville & Nathan Earl
Nikos Andronicos, Andrew Johnston, James McFay, Anthony Levin, Dom Fitzgerald & Damien Timms
Kate Richardson
Chris Wirasinha & Oscar Martin
Pedestrian.tv
Nikos Andronicos & Andrew Johnston
Branded content / 13 x 5 minutes / Panasonic AF100 /
4:3 / Stereo
Sprite Truth Hunters - Full series on Youtube
Sprite Truth Hunters at Creative Showcase
Campaign analysis at Marketing 3.0