SPRITE TRUTH HUNTERS

Truth Hunters - You can get in anywhere if you say you're the DJ

An unscripted comedy-docu series funded by Coca-Cola, Sprite Truth Hunters are a gang of investigators who set out to uncover brutal, honest and unspoken truths about Generation Y, one awkward experiment at a time.

With the backing of Sprite - the drink that satisfies your "thirst for truth" - the Truth Hunters put their bodies on the line in a series of videos that garnered 5.5 million views and over 50,000 user interactions during the course of the campaign.

Can you get into any club if you dress like a DJ?
Are gay bars really the best place to meet girls?
And what do you have to do in a yum cha restaurant to get kicked out?

The Truth Hunters are on it.

Commissioned by Naked Communications for The Coca-Cola Co
Featured on the front page of FunnyOrDie and College Humour

Truth Hunters - Skateboarders Never Land Tricks

Truth Hunters - The Mobile Phone Insecurity Test


Credits

Directors

Writers


Producer

Camera

Editor

Presenters

Specs

 

Web links

 

Craig Melville & Nathan Earl

Nikos Andronicos, Andrew Johnston, James McFay, Anthony Levin, Dom Fitzgerald & Damien Timms

Kate Richardson

Chris Wirasinha & Oscar Martin

Pedestrian.tv

Nikos Andronicos & Andrew Johnston

Branded content  /  13 x 5 minutes  /  Panasonic AF100  /
4:3  /  Stereo

 

Sprite Truth Hunters - Full series on Youtube
Sprite Truth Hunters at Creative Showcase
Campaign analysis at Marketing 3.0